Sahara Force India revealed its dynamic new look today, offering fans and media a first impression of how the VJM07 will look when it is officially presented at next week’s Jerez test session.
The new livery brings a fresh trackside image for the team with the introduction of black alongside the traditional colours of saffron, white and green.
“The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,” says Vijay Mallya. “I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look.”
Key to the new look is the introduction of several commercial partners. The logo of telecommunications brand, Claro, appears on the engine cover and signals the start of a multi-year deal with the famous Mexican brand. There will be prominent Claro branding on the drivers’ suits and team kit.
The rear wing end plate now includes branding from Roshfrans, the lubricant oils specialists, following last week’s announcement of a multi-year partnership with the team.
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Check out what the drivers and team think about their car and the new 2014 season:
AFV 